ArabianBusiness.com - Middle East Business News
Wednesday, 07 January 2009 01:29 UAE time

YOUR DIRECTORY /

Print this page Print this page | Email this to a friend Email this to a friend | Discuss this article (0 Comments) |

Dairy brings Australian cows to UAE

by ArabianBusiness.com staff writer  on Sunday, 01 April 2007
Production at the UAE-based plant could increase to 15 million litres in 2007.

Marmum Dairy Farm, a UAE-based dairy owned by Dubai Investments, is aiming to increase its milk production by 2.5 million litres in 2007 by importing 300 registered heifers from Australia. The move comes as increased commodity prices compel the dairy industry to offset high food costs by investing in cows with higher average milk production.

"The dairy industry has been under tremendous pressure due to high commodity prices world wide, so Marmum has invested in cows with higher average milk production to offset the high feed costs," said Johann Wasserman, general manager, Marmum. "We were able to buy the replacement heifers at competitive prices from top quality dairy farms, as Australian dairies are selling off their stock due to the worst drought in 100 years.

"Regional competition and changing demands of the industry necessitate that we re-shape our strategic direction to focus on improving our genetic value of the herd, improving our milk volumes and creating a higher efficiency," Wasserman added.

Story continues below
advertisement

The new importations will enable the dairy to manage nearly the same number of cows, but with higher annual production rates projected to increase from 12.5 million litres in 2006 to15 million litres in 2007.

Furthermore, in a bid to gain greater self-sufficiency, Marmum has started a program to home-breed animals with a greater ability to produce milk, and that are disease free and better adapted to the local climate. The breeding program will produce 500 heifers a year from 2008 onwards, adding to its existing young stock herd of 950 home-bred heifers.

Marmum Dairy Farm was acquired by Dubai Investments in 1996 and is the third largest dairy farm in the UAE with an annual plant production of 20 million litres and a total dairy herd of amost 3,000.

The dairy, located 25km from Dubai, has a diverse portfolio of milk, cream and yoghurt products available in more than 2,500 outlets across the UAE.

Print Print | Email Email | Discuss this article |


READERS' COMMENTS


Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code * Code


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

more » MIDDLE EAST MARKETS DATA

DIC.DFM

Last Price:

1.11

-0.05-4.31%

6 Jan 2009 09:58 GMT
(Market Closed)

CURRENCY CONVERTOR

RELATED LINKS

  1. Dubai Investments PSJC»

 EMAIL ALERTS

  1. Dubai Investments PSJC

  2. Retail



Rich List 2008
EMIRATES ID DOWNLOAD

READER COMMENTS

Read all user comments >

BUSINESS FEATURES

Sale over?

While consumer confidence is wavering and tourist spending is on the slide, the amount of retail space is up.

World-class performance

How Tetra Pak Arabia has cut costs and increased productivity without impacting capability and quality.

Market makeovers

After 15 years in the business, the UAE’s Multiplex International now plans to invest in Oman and Qatar.

BUSINESS INTERVIEWS

Hell's kitchen

It took years for Gary Rhodes to become a leading chef. Like many others, he started at the bottom.

Brimming with confidence

The Nielsen Company’s regional MD Piyush Mathur discusses what its consumer survey has discovered.

MORE FROM ARABIANBUSINESS.COM