Holiday Autos puts the love back into driving this summer

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The Holiday Autos team launched their ‘Summer of Love’ campaign in Dubai this weekend.

Car hire specialist Holiday Autos Middle East has launched a summer campaign that it claims will put the love back into driving.

The broker, which specialises in outbound leisure sales, but also offers car rental services locally in the UAE has declared summer 2007 ‘The summer of love" and will be offering customers the change to win a weekend driving break, as well as the change for them to offset their carbon emissions when hiring a car - and initiative dubbed ‘We love the environment'.

"We will also create our top-five driving tunes and feature them on our web site each week for customers to download," said Naz Musa, managing director, Holiday Autos Middle East.

"We are going to help customers rediscover the pleasure of driving and fall in love with driving again. Holiday Autos aims to put the Love back in the car."

Holiday Autos merchandise will also be available, and look out Holiday Autos' Beetle love bugs driving around Dubai emblazoned with bumper stickers brandishing the slogans: "I love you but I need my space"; "Stop in the name of Love" and "Love me, don't bump me".

"Holiday Autos genuinely believes is time to fall in love with driving again, and for its customers to enjoy the emotional experience - as well as the great value - of renting a car."

The company is also planning to unveil travel agent incentive scheme for summer 2007.

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