ArabianBusiness.com - Middle East Business News
Sunday, 22 November 2009 02:35 UAE time

YOUR DIRECTORY /

| Share |

Aujan unveils latest TVC Rani campaign

by ArabianBusiness.com staff writer  on Friday, 01 June 2007

KSA drinks producer Aujan Industries has launched a new TVC, cinema and online advertising campaign for its popular Rani Float drink.

Aujan Industries worked with several agencies including Face to Face, production house Filmworks, and Initiative Media for the production of the advert, which was shot at Dubai's Mall of Emirates. The advert includes a soundtrack created by the popular DJ Fat Boy Slim, which is expected to help differentiate the advert from rival campaigns in the FMCG industry. Tolga Sezer, Aujan Industries' executive vice president, said: "This is a very exciting step for us and we look forward to receiving a positive reaction from our audiences."

Aujan has high expectations for the Rani campaign. The brand's previous campaign in 2005, which coined the phrase "Get Chunked", was instrumental in boosting sales of the product by 20% between 2005 and 2006.

Story continues below
advertisement

"We have always worked very hard to provide our consumers with products which will fully satisfy their needs.

Rani is a juice drink with real fruit pieces, known as ‘float'. The product is aimed mainly at younger people and is available in various fruit flavours.

Among Aujan Industries' other successful brands are Barbican, a non-alcoholic malt beverage, Hani, a fruit drink aimed at children, and Base, an energy drink, and Vimto.

| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

SHARE PRICE CHECK

RELATED LINKS

  1. Aujan Industries Company LLC»

 EMAIL ALERTS

  1. Aujan Industries Company LLC

  2. Retail


CURRENCY CONVERTOR

Tell us your story

READER COMMENTS

  1. UAE announces Eid and National Day holidays 02
    21 Nov ' 09 at 10:22
    Is it any wonder that Emiratis are reluctant to work in the private sector? One day extra and no request for early payment of salaries.   More  »
  2. RTA to lease out last batch of retail outlets available on Red Line 01
    21 Nov ' 09 at 14:10
    What happened of Last Minute and their 28 outlets - one on each station?   More  »
  3. Dubai plans start-up help for expat entrepreneurs 01
    21 Nov ' 09 at 11:37
    this is great news really makes sense, especially since Small & Medium Enterprises actually make UAE. I sincerely hope that this is...   More  »

Read all user comments >

Gitex 2009

MORE FROM ARABIANBUSINESS.COM