Aujan unveils latest TVC Rani campaign

KSA drinks producer Aujan Industries has launched a new TVC, cinema and online advertising campaign for its popular Rani Float drink.

Aujan Industries worked with several agencies including Face to Face, production house Filmworks, and Initiative Media for the production of the advert, which was shot at Dubai's Mall of Emirates. The advert includes a soundtrack created by the popular DJ Fat Boy Slim, which is expected to help differentiate the advert from rival campaigns in the FMCG industry. Tolga Sezer, Aujan Industries' executive vice president, said: "This is a very exciting step for us and we look forward to receiving a positive reaction from our audiences."

Aujan has high expectations for the Rani campaign. The brand's previous campaign in 2005, which coined the phrase "Get Chunked", was instrumental in boosting sales of the product by 20% between 2005 and 2006.

"We have always worked very hard to provide our consumers with products which will fully satisfy their needs.

Rani is a juice drink with real fruit pieces, known as ‘float'. The product is aimed mainly at younger people and is available in various fruit flavours.

Among Aujan Industries' other successful brands are Barbican, a non-alcoholic malt beverage, Hani, a fruit drink aimed at children, and Base, an energy drink, and Vimto.

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