i2 aims for after-sales market with launch of Bahrain customer centre
by ArabianBusiness.com staff writer on Friday, 01 June 2007
Mobile phone retailer and Nokia specialist i2 has strengthened its position in the Middle East market by opening its first customer care centre in Bahrain.
The facility will handle all elements of after-sales support including servicing, upgrades, repair, replacement and customer queries.
"i2 is a mobile provider offering customers a choice of numerous mobile brands," said Hicham Boueri, managing director at i2 Bahrain. "However, we realised there was a need to offer our customers a thorough after-sales support programme, which guarantees fast solutions to any concerns or questions they may have. This is why we created a stand alone customer care centre."
The centre will be open to customers from all of the 22 markets that i2 operates in and the 1,300-strong retailer intends to launch more post-sales service centres throughout the region.
"i2 will open more customer care centres in other markets as well, to offer customers the maximum in after-sales service and support," revealed Boueri. "i2 has always been an avid believer in value added services and customer-focused programmes. Customer care is one example of the many initiatives we have for our customers," he concluded.
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