2016 Construction Week Power 100
Daousser Chennoufi

Daousser Chennoufi

Company: Draw Link group

Designation: CEO and Key Architect

Dubai’s Draw Link Group had a busy logbook in 2015, and the company looks set to grow as the emirate’s Expo 2020 event approaches. The interior design and fit-out company’s earnings amounted to $10.1m (AED37m) in 2015, and revenues for the financial year ending 31 December, 2016, are projected to be $21.8m (AED80m).

Draw Link has signed projects worth $70.8m (AED260m) for the coming years, and is anticipating the receipt of another $27.2m (AED100m) in regional projects in the future.

Over the next 12 months, Draw Link will carry out architecture design, interior design, and fit-out works for The Act Hotel in Sharjah. Its pipeline also includes fit-out jobs at Dubai’s Rosemont Hotel & Residences, and Mövenpick Hotel Apartments.

While Draw Link’s Middle East operations largely focus on the UAE market, the firm is also involved with two projects in Tunisia. Draw Link will carry out interior design and fit-out works on the Radisson Beach Resort and Babylon Gardens Residences projects in the country’s capital, Tunis.

Draw Link’s chief executive officer and key architect, Daousser Chennoufi, has worked in the Middle East for 15 years, 10 of which have been in his current role.

Chennoufi said he expects competition to intensify in Dubai’s design sector due to Expo 2020.

“Therefore, creating the right business development strategy [is] the greatest challenge for 2016 and onwards,” he told Construction Week.

Draw Link emphasised its efforts towards the development of its project management department in 2015 as an initiative to achieve these goals. This year, the firm is considering investments in the materials development and supply chain management training sectors.

Besides developing a branch in China – where it has previously been involved in the manufacture of quartz-based materials – Draw Link plans to launch a furniture production factory in Dubai this year, Chennoufi said.

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