Emirates signs up as official Ryder Cup 2018 partner

Deal is part of four-year renewal of airline's European Tour agreement which will run until 2021
By Staff writer
Mon 28 Aug 2017 03:32 PM

Emirates is to become an official partner of The 2018 Ryder Cup as part of a four-year renewal of the Dubai airline’s European Tour agreement which will run until 2021.

The 48th edition of The Ryder Cup, scheduled to be held at Le Golf National in France in September 2018, will host 24 of the top golfers from Europe and the US.
 
The agreement renewal means that Emirates will continue to be a sponsor for the existing nine European Tour events which culminate in the prestigious DP World Tour Championship, Dubai - the BMW PGA Championship, the Nordea Masters, the D+D Real Czech Masters, the Aberdeen Asset Management Scottish Open, the Portugal Masters, the Italian Open, the Joburg Open, the South Africa Open Championship and the Nelson Mandela Championship.

“Emirates partnering The 2018 Ryder Cup in Paris is huge news for the region,” said Nick Tarratt, director European Tour International Dubai Office.

“A wonderful local story that will be heard around the world and have a global impact. They last sponsored the The Ryder Cup in 2010 at Celtic Manor and it is significant that they are back on board for next year’s event.

“The renewal of the partnership between Emirates and the European Tour until 2021 is also exciting for us. This long-term agreement enables us to properly plan and collaborate in a visionary and mutually beneficial partnership.”
 
Sir Tim Clark, president of Emirates Airline added: “We’re pleased to announce our continued partnership with the European Tour. Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe.
 
“As the official partner of The 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world."
 
Emirates currently supports 19 events on the European Tour, as well as the Race to Dubai.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.