UAE tightens up advertising rules

The UAE National Media Council has joined the debate on medical advertising. It has issued a warning against misleading medical advertisements, and said that a number of media outlets are violating the law by publishing unlicensed ads. The Ministry of Health must now approve all healthcare advertisements before publication and publishers or advertisers must pay a fee for approval of the material. Licences must carry a number, date of issue, and indicate the length of time an advertisement will run. Licenses must also indicate where the advertisements will run.

Abu Dhabi is also cracking down on the herbal and traditional medicine industry. A new federal law regulating the market is expected soon.

"A comprehensive federal law has become essential as some unscrupulous elements are cashing in on the popularity of herbal and traditional medicine in the country," said Dr Mazen Ali Naji, general manager, Zayed Complex for Herbal Research and Traditional Medicine, Abu Dhabi Health Authority.

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