'Hilton For Free' trends revealed

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Koc: the ‘Hilton For Free’ campaign has generated a 5% annual revenue hike.

Hilton Hotels' ‘Hilton For Free' campaign has generated a 5% increase in year-on-year revenue and generated a significant increased in business to the group's Asia-based hotels.

The revenue boost is due to the campaign's "larger target audience" - Middle East and Asia - as well as the programme's wider partner distribution, through Visa International and Dnata Holidays, according to Hilton's director of international sales, UAE, Bahrain, Kuwait, Qatar and Oman, Avsar Koc.

"Business from the Middle East to our hotels in Bangkok, Kuala Lumpur, Phuket and Singapore has grown 25%," he said. "Top destinations [selected by Hilton For Free customers] include London, Paris, Munich, Vienna, Istanbul, Rome, Cannes and Cairo, which have each recorded approximately a 12% year on year increase in terms of number of stays."

Koc also revealed that the market had "reacted very positively" to new Hilton hotels such as Hilton Evian Les-bains in South West France, Hilton Cebu Resort & Spa, and Hilton Sanya Resort (the only resort in China), generating "large numbers of bookings".

Up-and-coming destinations, he said, included Prague, Budapest, the Balkan cities, and Scandinavia.

The Hilton For Free campaign is applicable to selected Hilton hotels and resorts in 49 countries. Customers booking at a designated resort receive extra nights for free.

The deal is still available through both Hilton and Dnata Holidays and will run until the end of September.

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