MBC upgrades systems

MBC has undertaken a major upgrade that includes updating its existing software applications and integrating its scheduling and playout systems.

As well as replacing its existing Broadcast Master software with version 8, Harris has installed an H-Class ADC playout automation system at MBC.

"We have been using Broadcast Master for many years, as it allows us to efficiently and cost-effectively manage our commercial processes from planning to playout," commented Omran Abdullah, broadcast manager at MBC. "The system provides us with specialist application modules to manage planning, content and material acquisition, presentation, scheduling and library management at our facility. Because our business systems are now completely automated, Broadcast Master has enabled us to realise substantial cost benefits."

Abdullah added that the close integration of the ADC playout automation system with version 8 of Broadcast Master would allow MBC to maintain data consistencies and improve data movement throughout its digital workflow - from production to playout. "The upgrade and expansion have provided us with greater flexibility and efficiencies across all our operations," he stated.

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