Mobile TV trial underway in Dubai

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Dubai Media City (DMC) announced today it is in the process of testing mobile television in the UAE.

It said it is carrying out a test of the DVB-H mobile television service on 500 mobile users.

The aim of the trial, which began in June, is to check the technical and commercial feasibility of the service and prepare the ground for its commercial rollout, the DMC said.

"The initial phase of the trial looks promising and the feedback on the content is positive. DVB-H is set to be one of the technologies that will define the future of media and entertainment," Amina Al Rustamani, executive director of media, TECOM Investments stated.

DBV-H - which stands for Digital Video Broadcasting Handheld - is a new mobile TV technology that allows people to receive high quality broadcast through their mobile handsets.

DMC, part of Tecom Investments, is partnering with telco operator du and broadcast firms Dubai Media Incorporated and Abu Dhabi Media Company in order to offer the service.

The UAE will be the second country in the Middle East to provide DVB-H mobile TV after Qatar launched the service during the Asian Games last year.

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