2D video comes alive in 3D with Philips BlueBox

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Philips 3D Solutions has unveiled the BlueBox, a service suite of advanced 3D content creation tools that converts 2D video content to 3D.

The first major 3D content creation service on the BlueBox is the WOWvx Spacer. This empowers content creators by enabling efficient (semi-automatic) and high quality offline conversion of existing 2D video content to the 2D-plus-Depth format, used in the Philips WOWvx 3D Displays. Philips 3D Solutions will further enhance BlueBox's capabilities by adding new 3D content creation services over time.

Content creators will be able to produce 3D content much more quickly, at lower cost and with high 3D quality with this product. The easy-to-use tools allow designers to profit from their creativity in content creation by automating a large part of the work with no compromise in high quality standards. Using the Philips 3D tools enables designers to convert their own content within their own premises, saving a lot of time.

"There is a real and rapid step-change to 3D all over the world," says Jos Swillens, CEO of Philips 3D Solutions. "The introduction of BlueBox will unlock the customer's new and existing video material for high quality visualization in 3D using the 2D-plus-Depth format."

The commercial release of the BlueBox will be at the end of Q3 2007.

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