Roca to sponsor CID Eco award

Moai collection from Roca.

Commercial Interior Design magazine is pleased to announce that Spanish bathroom giant, Roca, is sponsoring the ‘Sustainability in Design' award at our inaugural awards on the 4th November.

Aside from Roca's corporate Policies of commitment to innovation, design and state-of-the-art technology, it is considering energy efficiency and water saving to be the key factors in its future international development.

Energy and water conservation has become an inseparable aspect of the Group's industrial activity, which is perfected year after year through the development of new environmental programmes applicable to all sites pertaining to the Group, following an implementation period at a specific factory.

This is the case of the Zero Waste programme , an undertaking initially developed and implemented at the factories in Brazil and presently being extended to all plants. This programme ambitiously tackles one of the main challenges of industrial activity: complete elimination of waste.

Waste generation can certainly be considered a serious problem at this time, due to its environmental effects and the high costs of waste management and the consequences for the production activity carried out at each plant.

The Zero Waste Programme is intended to convert this problem into an opportunity by using a change of concept that looks at how the waste can be reused, instead of where to dispose of it.

In parallel, Roca maintains its direct commitment to consumers, offering products based on the latest technology in energy and water conservation, in order to help protect the environment in its day-to-day activities.

Among other cases, this is true of the introduction of new taps from the ROCA Moai Series, which includes three different technologies to adjust water flow.

In the same year, a ‘trade-in programme' for Roca taps was implemented for hotel facilities, in order to encourage hoteliers to replace older models with more efficient units adapted for the heavy use usually seen in these type of establishments.

In the 1960s, Roca pioneered the reduction of toilet cistern water capacity and the presentation of tap ware with lower energy consumption.

Those first steps, taken in the light of threatened climate change, have in recent years become vital actions if we are to protect the resources of our environment both for today's society and for future generations.

As bathroom sector leader, Grupo Roca is assuming its responsibilities and has made water-saving a concept that is intrinsically linked to its business practice as a whole.

For example, the Group's factories use energy-saving methods such as converting residual heat into electricity, and using recycled materials in the manufacture of foundry products.

The Group has also taken the water-saving initiative with campaigns directed at consumers, and involvement in events such as Expo Zaragoza 2008.

Roca is an exclusive sponsor in its sector and promotes the principles of sustainability, which the international exhibition advocates, reminding consumers that, in many countries, good water management and good hygiene practices can save thousands of lives every year.

Distinctions such as the European ECOLABEL certification, awarded to Roca Cerámica in 2005, recognise the fine work the Group continues to do in the field of environmental protection.

Despite the advances already made, the Group's quest for innovation leads it to regularly review its production processes and to carry on working towards making water- and energy-saving part of its customers' daily habits.

It is the company's firm commitment to educating designers and end users about choosing the eco-friendly route that prompted it to become involved with CID's award for environmentally-responsible interior design.

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