ArabianBusiness.com - Middle East Business News
Thursday, 16 October 2008 | 06:22 UAE time

YOUR DIRECTORY /

Print this page Print this page | Email this to a friend Email this to a friend | Discuss this article (0 Comments) |

Power Horse signs GCC ad deal

by ArabianBusiness.com staff writer  on Sunday, 02 September 2007
Omar El Banna aims to take on arch-rival Red Bull.

Austrian energy drink Power Horse intends to become the number-one player in the region's lucrative energy drinks sector after signing a new advertising and media deal for the GCC, Levant and North Africa.

Power Horse, which is already the biggest energy drink brand in Saudi Arabia and Yemen, is confident that it can overtake archrival Red Bull to become the leading player in the region after appointing Memac Ogilvy and Phd as its advertising and media partners.

Memac Ogilvy, which is part of US media giant Oglivy, will handle advertising and PR for Power Horse, while Phd, which is part of global media company Omnicom, will cover media planning and buying across the region. "We selected Memac Ogilvy based on their thorough understanding of our regional markets and our consumers' needs," said Omar El Banna, regional marketing manager, Power Horse. "They presented an outstanding platform that we believe will deliver on our business objectives and take our brand forward."

advertisement

Print Print | Email Email | Discuss this article |


READERS' COMMENTS



Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code * Code


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

RELATED STORIES

Memac Ogilvy Public Relations - UAE
| 7 stories
  1. Sold on service
  2. Time for action
Power Horse
| 2 stories
  1. Potential energy
Red Bull
| 6 stories
  1. Life in the fast lane
  2. Potential energy

RELATED LINKS

  1. Memac Ogilvy Public Relations - UAE»
  2. Power Horse»

 EMAIL ALERTS

  1. Memac Ogilvy Public Relations - UAE

  2. Power Horse

  3. Red Bull

  4. Retail


BUSINESS FEATURES

Coffee giants eye Gulf growth

Big retail coffee brands are looking to the Middle East for expansion as traditional markets struggle.

ArabianBusiness.com/Jobs - Middle East Jobs Search
  1. Training Manager
    Industry: Retail
    Location: Kuwait, Kuwait
  2. Price Book Administrator
    Industry: Retail
    Location: Dubai, UAE
Browse all jobs »

BUSINESS INTERVIEWS

Raising the tone

Luxury phone maker Vertu is enjoying record revenue growth even as its parent company struggles.

MORE FROM ARABIANBUSINESS.COM