Dubai First ups card platforms

Dubai First, the first consumer finance company from Dubai Holding, has successfully migrated its systems with the Vision Plus platform the top of the line Card Management System used by major card issuers.

The integration with the Vision Plus service into Dubai First's credit card and consumer finance business will enhance transactional security, shorter turn around times, a higher degree of flexibility, and efficiency.

Migrating these systems to the new platforms, from the planning stages to execution, was completed in a record six months. Although integrating Dubai First's entire portfolio of over 80,000 plus customers with the new system was a challenging task, elaborate planning and precise execution ensured minimal impact on normal card usage.

The new systems will enable Dubai First to re-engineer its business practices to incorporate global best practices with one of the leading credit card and payment service providers in the region.

Ibrahim Al Ansari, country corporate officer of Dubai First, said: "The addition of Vision Plus gives us the opportunity to effectively cater to our customers' needs. The new systems will help us to introduce innovative features and help us stay true to our primary goal - to keep the customer first."

As part of the systems migration, the Customer Acquisition and Collections system has shifted to the FinnOne system of Nucleus Software. FinnOne helps cater to the needs of financial institutions and allows greater flexibility, efficiency and accuracy, through an integrated solution system.

Dubai First has also launched an advanced and dedicated in-house call centre. Based on Avaya technology a global provider of ‘Intelligent Communications' solutions, the 24-hour call centre has trained representatives to quickly address and resolve customer queries.

Dubai First intends to be one of the top five consumer finance players in the UAE within the next three years. Driven by its distinctive capabilities, the company aims to be a market leader in high growth businesses such as credit cards and mortgages.

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