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Optoma eyes home cinema

by ArabianBusiness.com staff writer  on Sunday, 09 September 2007

Digital projector manufacturer Optoma is celebrating the launch of its new entry-level projector, the 2000-lumen EP-721, at GITEX Technology Week. The company is also showcasing its complete range of home cinema projectors at the show.

"We're targeting consumers who want something a little different to a plasma or LCD display," says Adam Dent, Optoma MEA sales manager.

"There was a time when a cheap projector cost thousands of dollars, but now you can get a fantastic performing projector for under US$1000."

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Dent says Optoma has seen a 150% rise in volume sales in the Middle East in the past year and expects this growth trend to continue for the foreseeable future.

"In the long-term, we plan to open an office in the Gulf, but in the meantime, we feel we are being well-serviced by our existing channel partners," he says.

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