Sungwon site goes ‘public’

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The observation area allows customers to keep up to date with construction progress.

South Korean developer and contractor, Sungwon, has raised the bar in terms of transparency within the UAE construction industry by opening up its construction sites to buyers and investors to allow them to see the construction process.

Investors and buyers of Sungwon homes can now keep track of progress made in the construction of their apartments, through an ‘observation deck', which has been built by the company on the site of its flagship property project, Santevill at Business Bay.

The air-conditioned glass-panelled deck is 12m long and sits on top of three containers stacked on top of each other, making it the highest hospitable structure that is not part of the actual buildings under construction in Business Bay. The deck is reinforced to provide maximum comfort and safety to visitors throughout the year. Next to it is an open-air viewing deck.

Chang-Pyo Park, CEO, Sungwon Middle East, said: "It is not common for developers in the region to allow their buyers to get inside the construction site to check on the progress of their building. Sungwon, however, is committed to delivering on its promise of ‘quality on time'. Our buyers and investors own this building and they deserve the right to be involved in the construction process.

"It is our desire to treat our customers as partners and establish an interactive relationship so that they can get involved in the construction process. We have nothing to hide because we are a confident construction company that builds its own buildings. And this will further enhance Sungwon's credibility in the region, as a trustworthy property developer and construction company."

Together with Santevill at Business Bay, Sungwon will also develop a unique world-class lifestyle mixed commercial twin tower property project at Culture Village. These two projects, worth over US $500 million (AED1.8 billion), are Sungwon's first major investments in the Middle East.

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