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Arabic Speaking Account Manager
Industry: Marketing & PR
Location: Dubai, UAE
Sheikh Mohammed ranked 'coolest' celebrity
by This email address is being protected from spam bots, you need Javascript enabled to view it on Sunday, 16 September 2007
Sheikh Mohammed: outranked filmstars in survey of 'coolest' celebrities (Getty Images).
Young males in the GCC have ranked Sheikh Mohammed bin Rashid Al Maktoum as ‘coolest celebrity’, placing Dubai’s ruler above global stars including Brad Pitt and Johnny Depp.
Sheikh Mohammed was ranked first among males and fourth overall in a survey commissioned by Communicate magazine. The survey asked 500 young people aged between 15 and 24 in the Gulf region to name their ‘coolest’ and ‘least cool’ celebrities.
The overall ‘coolest’ ranking placed three American actors at the top: Brad Pitt, Johnny Depp and George Clooney. Respondents were not prompted for answers.
Communicate editor Scott MacMillan said “It was interesting to see Sheikh Mohammed taking a top spot alongside such well-known global celebrities. This is especially notable because a majority of the respondents did not even live in Dubai, and only 10 percent of them were UAE nationals."
Of the respondents, 20 percent were Saudi; 10 percent each were Egyptian, Emirati, Indian, Jordanian, Kuwaiti and Lebanese; and 5 percent each were American, European, Qatari and Syrian. All respondents were GCC residents and 227 lived in the UAE.
Of the 20 celebrities deemed "coolest," nine were Arabs. Of the 20 "least cool," all were Westerners. Britney Spears topped the "uncool" list, with more than twice as many respondents choosing the American pop star as the least cool or second least cool celebrity than the runner-up, British singer Victoria Beckham.
The complete results appear in the September issue of Communicate.
