Giant ads set for world's busiest runways

by This email address is being protected from spam bots, you need Javascript enabled to view it on Wednesday, 26 September 2007

Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.

UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world's busiest runways.

Ad-Air, backed by 5 million pounds ($10 million) of private equity finance, said it had spent five years securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi.

Story continues below ↓

The first advert will appear in Dubai next month.

Paul Jenkins, managing director of Ad-Air, said the adverts would appear in "clutter-free environments and moments free of any other commercial messages."

Operations Director Haakon Dewing told Reuters the adverts could develop to produce a moving image that starts each time a plane comes into sight.

The adverts, which are low to the ground and 20,000 square meters in size, will only be illuminated where local legislation allows.

READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment

Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.

Name *

Remember me on this computer

Email *

(Your email address will not be published)

City

Country

Subject *

Comment *

Notify me of further comments