Al Islamic targets halal market

Al Islami Foods, a leading halal food producer in the Middle East, has recently announced a strategic joint venture with 3663 First for Foodservice, a leading foodservice distributor in the UK. The venture will allow Al Islami to reach the British, German and the Benelux markets with its range of healthy halal products.

With the halal market in Europe worth US$ 16 billion (AED 58.76 billion), Al Islami Foods expects US$80 million sales in first year (2008) and estimates US$600 million (AED 2.22 billion) in next five years.

Saleh Abdullah Lootah, chief executive officer of Al Islami Foods, stated: "In today's sophisticated world, halal has become a global phenomenon, which is creating unprecedented demand for halal products. Adhering to the social responsibility standards, Al Islami is committed to providing Real Halal food to the people of all religions across the world."

3663 First for Foodservice is the UK's leading foodservice company with sales of over US$2 billion (AED 7.36 billion) a year. The British company said it had chosen Al Islami for partnership because of its strong credentials. It hopes to avoid the controversy over UK's domestic halal standards, which have come under fire from Muslim groups across the United Kingdom.

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