Market moves

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G.E.T. Enterprises.

New players in the Middle East market have brought fresh perspectives to modern table dressing, yet fending off competition from international companies has become more difficult according to professionals.

As dining establishments continue to announce grand arrivals on their menus and kitchen teams, the pressure is well and truly on to display consistent standards across the dining space and no more so than on the tabletop.

Word of mouth from successful first impressions is a huge turnover contributor, and if tableware is the first thing customers see when they walk through the door, it needs to look inviting, closely aligned with the flatware, and grab their attention when possible.

Neil Sneyd, director of international sales for Corby Hall says restaurants should question whether tableware fits in with menu plans and give the right quality image, in order to bolster overall brand image.

Industry professionals nowadays cannot afford to overlook the impact tableware has on entire dining experiences, and in turn the long-term success of their businesses.

Fitting tableware is crucial for openings to avoid taking away from their investment in concept development, and new products in the market should be promoted with the needs of new business in mind.

"Restaurant professionals should bear their concepts in mind, whether traditional or modern, or ask whether the collection is neutral enough so the food makes the statement and if it is durable yet stylish and suitable for the budget," he says.

"Clean, crisp designs are still at the forefront of tableware trends for dinnerware and cutlery, but we are starting to see move back towards surface designs for crockery to suit the sleek, stylish flatware."

And the winner is...

The region's food and beverage industry is also eager to jump on the award-winner bandwagon in the selection process. Figgjo, for example, has witnessed a series of accolades in tableware circles after its 65 years of strong focus on product development, and recently scooped The Norwegian Design Award 2007 for the products Figgjo Plattform and Figgjo Svai.

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