Nielsen to go full circle in Jeddah

The Nielsen Company announced plans this week to host the first Consumer 360º conference in Saudi Arabia next month.

Developed to examine consumer attitudes and purchasing behaviour, Consumer 360⁰ will be held on November 24 at the Jeddah Hilton.

The conference will bring together key retail, manufacturing and service industry professionals to obtain a "360-degree view of their consumer through industry specific presentations, panel discussions and networking opportunities."

The global information and media expert's previous event was held recently in Dubai under the patronage of Her Excellency Sheikha Lubna Bint Khalid Al Qasimi, Minister of Economy of the UAE.

The invitation-only Saudi Arabian Consumer 360⁰ will feature a host of high-profile speakers from the Modern Trade sharing their valuable insights.

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