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Arabic Speaking Account Manager
Industry: Marketing & PR
Location: Dubai, UAE -
Price Book Administrator
Industry: Marketing & PR
Location: Dubai, UAE
Arabic filesharing site launches digital audio
by Aaron Greenwood on Wednesday, 14 November 2007
Leading Arabic multimedia content website d1g.com has launched a new digital audio service that allows users to listen, upload and share personal audio clips.
A9waat, which in Arabic means ‘sounds' and is pronounced ‘Aswaat', is a first of its kind service that leverages d1g.com's popular video filesharing service, which regularly attracts two million unique users each month.
A9waat supports industry-standard audio embedding technology, which allows users to stream audio clips and share them across the internet, through blogs, forums, and websites. d1g.com also allows users to create and share their own audio channels, as well as easily following up on topics and issues of interest.
"[Despite the increasing availability] of consumer tools that allow users to capture and create entertaining content including video and audio; there has been little focus on providing online users with tools that allow them to quickly upload, share, and discuss audio content," said Majied Qasem, co-founder and CEO of Jordan-based d1g.com.
"Since the launch of A9waat we have been broadcasting more than 10,000 audio clips per day, which is effectively similar to moving the entire content of a record store in the Middle East."
A9waat also supports advanced tagging and searching capabilities using d1g.com's proprietary Arabic-language search technology.
D1g.com plans to expand the service next month to include a ‘play all' feature that will allow users to effectively turn A9waat into their own personal radio station, playing only audio clips uploaded by other users with similar tastes or interests.
Alaa Fada, COO of d1g.com, stressed that the service was "not intended for sharing copyrighted music".
"It rather focuses on connecting people with audio clips from friends and family through the delivery of entertaining and culturally relevant content," he said.
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