Modern approach at Möevenpick

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The spa adds appeal to the club.

Following global health club chain Fitness First's entrance to the Middle East, and the way it has been so well received by industry suppliers and consumers alike, hotel gym operators are facing potential competition for the first time.

At the Mövenpick Hotel & Resort Beirut, where the membership of Essential Spa and Health Club is made up of 85% external members and just 15% hotel guests, the gym team is focused on making the club into a third place for members.

The aim is to make the health club somewhere that members want to spend time between work and home.

The hotel's director of sales and marketing, Mira Hawa, said: "We encourage such an approach to the gym through different types of membership such as corporate deals. This will entice people to join friends and colleagues and stop by the gym. We also try to establish a relaxed atmosphere.

"Another essential tool is the retention of our staff - our members like to see a familiar face when they enter the gym," she added.

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