INSEAD joins Forsa in training scheme

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Vision: Shamsa Noor Ali Rashid, CEO of Dubai investment firm Forsa.

In a first-of-its-kind tailor-made programme, Dubai-based investment company Forsa and renowned business school INSEAD, have joined forces to train businesswomen across the Middle East region.

"We are not looking for women who are already in high management positions, but women aspiring one day to get into a high level position," Shamsa Noor Ali Rashid, CEO of Forsa, told Arabian Business.

The FORSA-INSEAD Executive Management Programme for Women, which will commence in the spring of next year, will accept no more than 25 carefully selected women candidates, who will receive six one-week modules over a period of 12 months. Rashid, who admitted that the US$48,000 cost of the programme is a fairly "big chunk" to pay, remained optimistic that companies would support their female employees in terms of payment.

"They [companies] are extremely happy because we are giving them an option that they don't have, and they are happy to partner with us," she said.

The classes will be taught at campuses in Dubai or Abu Dhabi, while diplomas will be granted at the INSEAD campus in France.

Rashid stressed that many of the obstacles that hinder women from the region from reaching high positions in the workplace, are mostly self-created.

"The world is becoming a little more meritocratic - what counts is what you bring to the table, not whether you're a man or a woman," she said.

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