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Wednesday, 25 November 2009 09:13 UAE time

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Masafi sales soar in the UAE

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Thursday, 22 November 2007

FMCG brand Masafi has recorded impressive growth in sales of its flagship water and tissue line in the UAE. The company has registered revenues of AED 230 million YTD up to Sept 30, backed by unprecedented sales.

Masafi has revealed that sales of its flagship natural mineral water grew by 27% compared to last year, while sales of Masafi tissues registered a rise of 43%.

Masafi's tissues are manufactured from 100% virgin pulp, which makes them extremely soft-yet-strong and wet-resistant, with high absorbent properties.

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Ashraf Abushady, CEO of Masafi, told Retail News: "Masafi has consistently maintained its lead in highly competitive market through a process of continuous reinvestment and innovative manufacturing and distribution strategies.

"The impressive growth also reflects the trust that consumers have in the Masafi brand. Masafi is one of the leading brands in the region and we intend to further enhance the value of our brand."

Masafi, has retained its market leadership in the UAE natural mineral water segment, and entered new segments with its flavoured water product line, coupled with the launch of its bulk ‘One-Way' water package, designed for convenient home and office delivery.

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  1. Dubai's Oct property sales value rises by 50% - official 10
    25 Nov ' 09 at 08:53
    Dont fool yourself that this is an upturn! A 1 to 2 or a 2 to 4 or a 4 to 8 is sustainable in the short term. The challenge would start...   More  »
  2. Why I h8 junk txts 04
    25 Nov ' 09 at 00:21
    As to why someone who hasn't figured out the silence function on her phone is allowed to write this article.   More  »
  3. Jeweller closures ‘inevitable’ as gold demand slumps 03
    24 Nov ' 09 at 15:13
    In this difficult times we need to sustain some pain but in the long run this place will be one of the best places in the world as We...   More  »

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