Looking outwards

The Middle East lifestyle is changing and moving ever more in the direction of outdoor living.

This is something reflected in real estate development with developers increasingly focusing on creating pleasant exterior areas as opposed to mere buildings.

The world of outdoor design is vast - from landscaped lawns to exterior terraces, to urban master plans, to the car parking facilities at the latest shopping mall, outdoor design is an essential part of any development's design process.

The importance placed on the outdoor within an overall design project is a subject that was touched on by architect Zaha Hadid in her keynote address at the recent Cityscape show.

"We have been inspired for a long time by ideas of landscape and topography," the renowned architect told attendees at the event. She went on to talk about the idea of ground as public domain, which connects the city to individual buildings.

Commercial Outdoor Design, ITP's newest launch and sister publication to Commercial Interior Design, aims to address this growing market, to explore the various components of outdoor design, while at the same time identifying the unifying themes between them.

Of course, creating a functional and attractive outdoor space out of one of the world's harshest environments is not without its challenges, and over the months we'll also be looking at the issues design firms operating in the region have to face including irrigation, supplier concerns, and the quest for more sustainable solutions.

In its inaugural issue, Commercial Outdoor Design profiles Cracknell, the region's largest landscape practice, takes an indepth look at the Wadi Walk development in Dubai, and explores the pros and cons of LEDs.

Our aim is to make Commercial Outdoor Design your essential monthly reading. To do this, we need your input so don't hesitate to get in touch. Let us know your views, your news and what topics you'd like to see us tackle in the magazine. In the meantime, enjoy the first issue.

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