Live events growth prompts event 360 rethink

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PALME will boast an expanded Event 360 component in 2008.

Event 360, PALME Middle East's live event production component, will boast its own dedicated space within the Dubai International Exhibition Centre when the 2008 installment of the region's largest pro audio and lighting industry event is staged at the venue in April.

The segment will occupy 3,000 sq metres in Hall 4, representing 20% growth compared to this year's event. The PALME exhibition is set to occupy five halls of the exhibition centre - a first for the event.

"The rapid growth in this sector has enabled us to separate Event 360 from the larger PALME umbrella," explained Alex Heuff, PALME event manager. "The exhibitor profiles will focus more on service provision, and are designed to attract key decision makers within the corporate, government and major hotel sectors."

Heuff explained that Event 360 will be sub-divided into three distinct categories: Event Management, Event Services & Suppliers, and Venues.

"Corporate event managers or marketing directors looking for new and exciting ideas on how to run parties, product launches, receptions, exhibition stand build, road shows and PR exercises will find everything they need at this show," he claimed.

The Event 360 Strategic Event Management Conference will consist of 30 sessions running back-to-back over the course of PALME, which will be staged from 27 April to 1 May. It will include three engaging post-conference workshops, covering a range of topics from event security and licenses through to legal issues.

PALME will also stage the Event 360 Awards for the first time in 2008. The event will honour excellence in the Middle East's meetings, exhibitions and events industry, while encouraging innovation in the sector and acting as a benchmark for performance.

The Awards will be divided into a number of categories and judged by an independent panel of industry experts.

"By taking a fresh approach and opening the doors to more event managers and service companies this year, we believe we are providing the perfect environment to source new and original ideas for events of any scale," said Heuff. "The conference alone should drive visitors directly into the show."

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