ArabianBusiness.com - Middle East Business News Monday, 07 July 2008 | 06:28 UAE time

YOUR DIRECTORY /


	
Print this page Print this page | Email this to a friend Email this to a friend | Discuss this article (0 Comments) |

Protec boosts digital projection capabilities

by ArabianBusiness.com staff writer on Wednesday, 05 December 2007
Protec supplied digital projection equipment for soul singer Diana Ross’ recent performance in Dubai.

Dubai-based production rental company Production Technology (Protec), has invested US$2 million in new Christie digital projection technology.

"We were always well stocked with lighting, sound and rigging, but one weakness that we did have, was video," said Protec MD Steve Lakin. "Historically we have worked with high brightness LEDs rather than our 10k projectors."

When Protec was asked to supply high brightness displays for Aerosmith's landmark gig in Dubai earlier this year, the company turned to XL Video UK, which contracted out two Christie Roadster S+20K 3-chip DLP projectors.

Story continues below
advertisement

Lakin had also earlier met with Dale Miller, head of Christie Europe, Middle East & Africa (EMEA), and Simon Smith, Christie EMEA's Dubai-based sales director, during this year's PALME Middle East exhibition to discuss making a significant investment in Christie's projector range.

"We were pleased with the performance of the equipment at the Aerosmith gig and I was impressed with what I saw on their stand. We decided to invest heavily in upgrading our own projector inventory," said Lakin.

Protec's purchasing began over the summer. The total inventory now includes S+20K, S+16K, S+12K, and S+8K 3-chip SXGA+ DLP projectors, as well as several LX55 LCD projectors, a complete set of lenses from the company's DLP range, six Warp cards and four HD18K high definition projectors.

Christie also provided full product training to four Protec engineers, who have passed on the knowledge acquired to other Protec staff.

The new hardware was put into action at a Diana Ross concert for dignitaries at the Dubai Airshow last month. Protec used four HD18K projectors for a central screen, with a further four S+20K projectors operating the side screens. A single PC with ChristieTWIST Pro software was used to combine and output the images for each projector.

"We are seeing new applications for using high-power video with media servers all the time," said Lakin. "Video is no longer just [a medium for projecting] images. With the use of media servers we can programme all our special FX including gas flames, CO2 and pyro, to sync with the video."

Print Print | Email Email | Discuss this article |



USER COMMENTS (0 COMMENTS)

CLICK HERE TO POST A COMMENT

Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code * Code


Please click post only once - your comment will not be published immediately.

ArabianBusiness.com/Jobs - Middle East Jobs Search
  1. Marketing Manager / Director
    Industry: Marketing & PR
    Location: Dubai, UAE
  2. Photographer’s Agent
    Industry: Marketing & PR
    Location: Dubai, UAE
Browse all jobs »

BUSINESS FEATURES

Turning the tables

With DJs discarding their vinyl for MP3s a host of manufacturers are developing software to bridge the gap.

Close encounters of the third kind

Mobile TV has long been touted as the next ‘killer application' in the telecommunications sector.

The digital dilemma

Many broadcasters continue to grapple with the cost burden of establishing digital television services.

BUSINESS INTERVIEWS

The power of love

Kevin Roberts, global CEO of Saatchi & Saatchi says the answer to a successful campaign is simple.

Public speaking

The CEO of the global public relations firm GolinHarris, Fred Cook, lets us into the secrets of spin.

Walking the line

Anil Bhoyrul meets media tycoon, Elie Khouri, and asks him what the future holds for the advertising industry.

MORE FROM ARABIANBUSINESS.COM