Sell shopping ‘til you drop

Shopping can be one of the main deciding factors when clients are selecting their holiday destination so wow them with your product knowledge.

When selling a destination it is always essential to ask the client a number of questions about their likes and dislikes, in addition to how much they want to spend.

One of the questions a travel agent should always ask their client is, "What do you like to do when you go on holiday?" or, "What are your interests?"

Fortunately, most Arab nationals like to shop, as do many other Middle East-based travellers, particularly those High Net Worth Individuals who are looking to spend their hard-earned cash on anything from fashion and footwear, to antiques, souvenirs and artwork.

Even more fortunately - for the travel agent - most big cities worldwide offer shopping opportunities galore, as well as shopping festivals and importantly, discounts and tax exemptions for overseas visitors. Many of these destinations - London, Kuala Lumpur, Hong Kong, Paris and Milan for example - are also the favourite haunts of the Middle East holidaymakers, which means that selling shopping breaks or holidays where shopping is a major component of the trip, has never been easier.

Not only that, but several tour operators and tourism boards are putting together shopping packages to key cities that include flights, accommodation, and even shopping tours or personal shoppers.

This can prove a fast and efficient way to offer the client the shopping holiday they desire, while earning you commission.

Alternatively, clued-up travel agents can easily dynamic package their own shopping trips and charge a fee for the tailor made service they are providing.

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