Zain re-brands its Iraqi operations

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Dr Saad Al Barrak, Zain Group’s managing director and deputy chairman

Kuwaiti mobile operator Zain has re-branded its Iraqi operations, MTC Atheer and Iraqna, bringing both companies under the Zain brand.

The move follows two significant milestones for Zain in Iraq. In August 2007, its Iraqi subsidiary MTC Atheer won a $1.25 billion, 15-year nationwide license for the country, and a few months later, in December 2007, Zain acquired Iraqna for $1.2 billion.

The re-branding of the Iraqi operations, which have more than seven million customers, increases the number of people using Zain-branded services to almost 50 million.

Iraqi customers will also benefit from Zain's extended network, which allows all mobile customers the ability to move freely across geographical borders in its coverage area without roaming call surcharges and without having to pay for incoming calls. This service will be extended to Iraq, Jordan, Saudi Arabia and Bahrain in the first half of 2008, the company said.

"Together as Zain we will be even better positioned to serve the people of Iraq," said Dr Saad Al Barrak, Zain Group's managing director and deputy chairman. "Zain's commitment to the future prosperity of Iraq goes hand-in-hand with our aspirations of being a top-ten global operator."

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