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With new residential properties being completed almost every day in the UAE, there is more and more pressure on developers to build something that catches purchaser attention.

Developers are beginning to realise that one way to make a property stand out is to include top-quality bathrooms and sanitaryware.

By installing high-standard, aesthetically pleasing sinks, baths, showers and toilets, it is to possible create a bathroom which is not just a place to wash, but is an integral part of the home.

But this is only one of the challenges facing sanitaryware manufacturers and property developers.

In November, Sheikh Mohammed bin Rashid Al Maktoum, vice president of the UAE and ruler of Dubai, declared that from 1 January, all new buildings must aim to be sustainable.

Despite water being such a valuable resource (in Dubai alone, almost 931 million litres of water was consumed in 2006), the UAE as a whole has the third highest consumption rates per capita in the world, falling behind the USA and Canada.

And because the country has almost no natural bodies of water, the only solution has been to desalinate water from the Gulf, a process that requires expensive facilities, high fuel consumption and damage to the ecosystem.

Despite this, demand for desalinated water rose by 11.5 % in 2006.

The situation is now so severe that a gallon of desalinated water costs more than a gallon of gasoline.

So if sanitaryware producers can make a product which saves water, they will be doing their bit to help the environment.

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