EMP swipes Expericard innovation

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Emirates Marketing and Promotion (EMP), a subsidiary of Emirates Post Holding, is set to introduce Expericard, a new direct marketing and retail product, in the Middle East.

Expericard AB of Sweden manufactures its lightweight, patented product in Europe and the US, and delivers the power of CDs and DVDs in a postcard format.

The platform has been designed for direct marketing, product presentations, press packs, magazine inserts, games, greeting cards and value-added services.

Ahmad Tahlak, CEO of EMP said the Expericard was a powerful marketing and distribution tool, as a unique package solution for optical media, SIM and Smart cards.

"It is well aligned with our objective to be the most complete, versatile and dependable turnkey marketing solution provider. We are excited about offering Expericard to the direct marketing industry and the retail market, in addition to creating brand new concepts."

Peter Gustafsson CEO of Expericard AB said the company's partnership with AGI Media would enable it to execute direct marketing campaigns worldwide.

"We could not have found a better partner in the region and we are looking forward to be a part of the massive growth in the entire region."

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