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Tuesday, 02 December 2008 23:52 UAE time

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Pioneer targets nightclub operators

by ArabianBusiness.com staff writer  on Tuesday, 05 February 2008
The Pioneer launch was staged at MoE’s Virgin Megastore.

Pioneer has unveiled the latest additions to its burgeoning range of professional DJ equipment in the UAE, with a high-profile launch staged at Virgin Megastore in Dubai's Mall of the Emirates.

The company, in conjunction with distributor Desert Beat Trading, put the new DJM700 mixer and CDJ400 disc player through their paces at the MoE launch.

"The DJM700 is a smaller-scale version of our high-end DJM800 mixer and steps into the shoes of the DJM 600 to establish itself as a solid second club room mixer," said Jamal Sirhi of Desert Beat Trading.

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"With an increasing number of multi-room nightclubs being established across the region, demand from nightclub operators for smaller supplementary mixers is on the rise."

The CDJ400 can play back MP3s from a CD or USB mediums such as an external hard-drive or memory stick. It is also boasts full control compatibility with a range of DJ software applications including Serato and PCDJ.

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