Sama launches frequent flyer programme

Sama has introduced a frequent flyer programme for regular passengers.

Saudi Arabian low-cost carrier (LCC) Sama has launched a frequent flyer programme.

The 'Frequent Traveller' initiative, which is part of the airline's 'Just for You' campaign, offers members one free trip for every nine taken, via any of Sama's sales centres or airport sales shops.

"To get the free ticket, all you need to do is provide nine boarding passes for the same passenger, at any Sama sales shops (domestic or international), then choose your free destination and collect your free flight," explained Sama director of marketing Faisal Al-Duhaim.

Sama chief commercial officer Samer Atawi noted that the airline was the first of the Middle East's LCCs to launch a frequent flyer programme and said the "Just for You" customer care campaign was Sama's slogan for the current year, and "a goal to achieve continuously".

The airline had also increased the total weight of passenger baggage allowance from 15kg to 20kg, he stressed.

Sama recently introduced flights from Riyadh and Jeddah to Beirut and Aleppo taking its total international destination count to seven.

Fares to Beirut start from SR 425 from Jeddah with flights departing on Sunday, Monday and Friday and from Riyadh from SR 475 with services departing on Sunday, Wednesday and Friday.

Fares to Aleppo begin at SR 260 from Jeddah, departing on Sunday and Tuesday and SR 300 from Riyadh departing on Monday and Thursday.

Sama also flies to more than 13 destinations across Saudi Arabia, but it setting its sights on further international expansion in 2008.

An exclusive interview with the airline's founder and chairman, HRH Prince Bandar bin Khalid al Faisal, will be featured in the March edition of Arabian Travel News.

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