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Marine Superintendent
Industry: Shipping
Location: Oman, Oman
Box clever
by Alex Hawkes on Saturday, 02 February 2008
A rich heritage surrounds the brown and yellow colours of UPS. Last year, the global giant celebrated its 100th anniversary of operation having begun life as a humble messenger company in the United States.
Today it stands proud as a US$42.6 billion corporation claiming to be the largest express carrier and package delivery company in the world. Inevitably, the brand has made its mark on the Middle East, aligning its services acutely with its broad global network.
"UPS is a global, regional and local company in the way it goes about doing its business. We are visible in 220 countries and territories and currently have roughly 447,000 employees worldwide," says John Tansey, country manager, United Parcel Service (UPS).
"In the UAE, we are a little bit smaller than the global picture. We possess the typical UPS footprint which is best symbolised in the fact we offer the type of services you expect from UPS in other markets," he clarifies.
A fact that distinguishes UPS from other global express companies attracted to the region's strength as a transport hub lies in its fleet capabilities. Affectionately dubbed ‘brown tails', UPS aircrafts arrive into Dubai on a daily basis.
Reportedly possessing the ninth largest airline in the world, UPS own a staggering 284 aircrafts and charter a further 325.
Operating 796 international flights each day to 389 airports worldwide, a further 1130 daily flights are operated to serve its native US customers.
From the southern US point of Kentucky, the UPS main global air hub in Louisville is interlinked with other air hubs in Europe, Canada, Asia Pacific, Latin America and Caribbean.
This includes destinations such as Cologne in Germany, Hong Kong in Singapore and Pampanga in the Philippines.
"Our major gateway to the Middle East is Dubai, where you can regularly see UPS brown tails flying over the Emirate's skies."
"Bahrain is also an important access point and through a combination of the two, we are generally able to infiltrate all the main countries in this region," notes Tansey.
"If you look at UPS in the UAE, the point we like to get across is that we are part of a global, regional and local network."
"What we offer in the market today is full access to a complete supply chain, so be it a document or large sized freight, consolidated or single piece movement, UPS has a multimodal suite of transport options to fit," he added.
UPS first entered the Middle East in 1987, when import operations were established in Bahrain. It has since developed a service portfolio designed to combine local market expertise with international standards.
In 1996, the package delivery company entered a joint venture with the Gulf Agency Company (GAC), marking its arrival into the UAE market.
Currently, 15 flights arrive per week into Dubai en route from the Cologne hub to the Far East or vice versa. Such a figure fluctuates depending on peak seasons as the company attempts to cater for cargo largely deriving of express volumes.
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