Etisalat sets up SMS spam blocking service

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Essa AlHaddad, chief marketing officer, Etisalat

Etisalat is taking steps to block the flow of SMS spam, with the deployment of a spam blocking solution from Irish mobile security company Etisalat customers to be protected from mobile spam with AdaptiveMobile solution AdpativeMobile.

The UAE telco will roll out AdaptiveMobile's PolicyFilter SMS to automatically cut out spam sent from outside the Emirates, to protect Etisalat's 6.4 customers from unwanted text messages. The solution has been customized to screen both English and Arabic language messages, although it will only block spam SMS sent from outside the country.

Essa AlHaddad, Etisalat's chief marketing officer commented: "Etisalat is extremely vigilant towards the protection of the individual and we rely heavily on the technology delivered by companies such as AdaptiveMobile to offer our customers total peace of mind. Our subscribers do not want to receive SMS SPAM and Etisalat's pro-active approach to security compels us to continually look at measures that can be adopted to maintain the quality of service on our network and that will support us in ensuring the well-being and satisfaction of our customers."

Lorcan Burke, AdaptiveMobile CEO said: "As mobile operators worldwide continue to vie for customer attention, it is key that customers can feel instantly comfortable and protected through their choice of provider. These sorts of products can give an immediate competitive advantage within such a crowded market."

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