Panasonic ac sales up 200%

Panasonic has announced a 200% rise in sales of its air conditioning units throughout the Middle East during 2007. The firm achieved sales increases in every GCC country over the period.

During 2007, sales in Kuwait increased by 120%, those in UAE rose by 130%, plus Oman had a 165% rise in sales compared to 2006 figures. Iran was the biggest growing market for the firm, with a 200% rise in 2007.

Overall, Panasonic achieved a 124% increase in sales across the GCC, resulting in a 12% share of the total air conditioning market. The increases have been directly attributed to the introduction of new products into the market.

Panasonic Marketing Middle East product manager Abby Thomas explained: "We've been able to reach more businesses and markets due to the larger capacity of some of our new air conditioning units.

The sales rises mean that the firm is now the fourth largest supplier of split air conditioning units in the GCC. Panasonic aims to further improve its market position over the next year. "In 2008 we hope to increase these figures further to place us at number three [in the split air conditioning market], which would mean a 15% market share," stated Thomas.

In its first move to enable this increased market share, Panasonic has launched the E-ion air purifying system in the Middle East. Intended as the flagship model of the firm's new ranges, the unit has been designed specifically for the Middle East market and can operate efficiently at ambient temperatures of up to 55°C.

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