New eco-friendly coffee debuts in Starbucks this spring

Starbucks is bringing a new range of ecologically sustainable coffees from Peru and Costa Rica to the Middle East this spring for a limited period.

Peru's Coffee is the result of Starbucks' partnership with Conservation International, a non-profit organisation that works worldwide to protect global biodiversity.

Through its Conservation Coffee^TM program, Conservation International provides farmers with technical assistance in the growing, processing and marketing of high-quality coffee.

"Starbucks collaborates with farmers and global environmental groups to encourage environmentally sound coffee-growing practices and to improve farmer livelihoods.

This helps us source the richest and finest coffee beans worldwide, thus meeting our commitment to our loyal customers and the environment," said Antoun Abou Jaoude, Marketing Manager for Starbucks in the Middle East.

Peru coffee brings a refreshingly exquisite taste to the region with its coffee grown in the fertile and biologically diverse stretches between the Pacific Ocean, Andes Mountains and the Amazon River commented Abou Jaoude.

"We are confident our customers will enjoy their coffee with our selection this spring, as we evaluate our quality by the performance in the cup," Abou Jaoude added.