Du ties with Italy’s SBP to deliver outside broadcast services in UAE

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Du Broadcast Services, formerly called Samacom, has tied with Italian company, SBP to bring a HD OB van to Dubai. With the partnership, the two companies hope to provide a one-stop production and broadcast service to broadcasters and other customers in the Middle East. The partnership was announced at CABSAT and visitors were given a tour of the vehicle.

Key kit include 24 HD cameras from Sony as well as solutions from Snell & Wilcox, EVS and Studer. The latter company has supplied a Vista 8 console, which forms a cornerstone of the van's digital audio capabilities.

"du Broadcast Services has the customers while SBP has the technology and the specialised talent for supporting this kind of production as and when the need arises," commented Mohamed Saeed Al Shahi, director of Du Broadcast Services. "SBP has experience doing specialised and sophisticated productions for different sports events and live concerts, while we can provide the playout and uplink services. Our services complement each other.

SBP CEO Marco Balsamo confirmed that the two companies are discussing regional expansion plans.

"We plan to have one van stationed in Dubai for now," he said. "However, SBP has a total of 15 OB vans and we can increase the number of OB vehicles stationed here based on demand in the market.

The two companies hope that as HD transmission increases across the world, Dubai will also be ready to embrace it. du claims that it has the whole system in place to ensure HD transmission. The partners hope that broadcasters in the region will see the benefit of producing sports events and live concerts in HD as the rest of the world switches to the new format.

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