US pop acts Pussycat Dolls and Jessica Simpson will be headlining a morale-building concert for US-led coalition troops in Kuwait on Monday, which will be hosted live on popular social networking site MySpace.com.
The three-hour concert will be streamed live in high definition video from a coalition base in the Gulf state at http://myspace.com/operationmyspace beginning at 11:00 California time (1900 GMT).
"It's truly an honor to perform for the troops," Simpson said in a statement last week. "Through Operation MySpace, I get to serve my country by doing what I love to do in front of thousands of brave men in uniform - it's every girl's dream!"
The event is billed as the largest MySpaceLive concert to date and will also feature performances by other pop acts like Disturbed, Filter, and DJ Z-Trip and will be hosted by comedian Carlos Mencia.
Previous goodwill events sponsored by the social networking web have included the ‘Rock for Darfur' webcasts, which raised coin for Oxfam's relief efforts in the troubled region in Sudan.
MySpace.com, which is owned by Australian-born media tycoon Rupert Murdoch's News Corp, has become an online showcase for musicians, who make songs available on profile pages.
Tom Anderson, co-founder of the firm, said these concerts represented an opportunity to thank troops for all their work.
"For years troops stationed all over the world have utilised MySpace.com as a lifeline to communicate with their loved ones back home," said Anderson, speaking to newswire AFP.
"I'm thrilled to have the opportunity to thank them in person and bring along the entire MySpace community."
MySpace said it provides a platform for artists to promote and sell songs online, and six million bands currently use its website.
The Kuwait coalition concert was inspired by shows delivered to overseas troops by US actor and comedian Bob Hope, who died shortly after his 100th birthday in 2003.
"We were inspired by what Bob Hope used to do back in the day," MySpace.com Vice President of Marketing and Content Josh Brooks told AFP.
"He was devoted to doing things for the troops. We wanted to design a one-of-a-kind event as something special for troops serving in the Middle East."
MySpace said it is co-ordinating the show through the US Department of Defense and its Armed Forces Entertainment arm.
"This MySpaceLive concert is an exciting event because it communicates to our troops that people from all walks of life and from all types of companies support their service to our country," Deputy Assistant Secretary of Defense Allison Barber said in a written statement.
"MySpace is a great medium to connect our military members and their families, who serve in 177 countries, to the folks back home."
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