Etihad to sponsor Ferrari F1 team

CHAMPION PARTNERSHIP: Etiahd has signed a 3-year deal to sponsor the Ferrari F1 racing team. (Getty Images)

Abu Dhabi's Etihad Airways said on Thursday it signed a three-year sponsorship deal with the Ferrari F1 team, the current Formula One world champions.

Etihad CEO James Hogan signed with the Ferrari F1 Grand Prix team ahead of the opening Formula One race of the season in Melbourne on Sunday, a statement from Etihad said.

"With a TV audience of 2.5 billion people in nearly 200 countries, the association with Ferrari will give Etihad enormous worldwide exposure and help bring Abu Dhabi to the world," said Hogan.

Etihad's involvement with the Ferrari F1 team is the latest high-profile sports sponsorship for the airline, and complements existing partnerships with Chelsea Football Club, Harlequins Rugby Football Club and the Abu Dhabi Golf Championship.

Abu Dhabi government-owned Mubadala Development Company holds a five per cent stake in Ferrari. (Reuters)

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM