Dnata introduces customised luxury air travel service

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Leigh Cowderoy, manager of Luxury Air Travel by Dnata.

Dnata Travel Services has announced a new addition to its portfolio of products and services: Luxury Air Travel by Dnata.

The division will represent private jet charter operators and offer discreet, customized services to meet the growing demand for luxury air travel solutions in the Middle East.

Dnata Travel Services divisional sernior vice president Iain Andrew said: "Dnata has unrivalled expertise and local knowledge, which makes us the perfect choice to represent private jet charter operators. The creation of a specialist division to handle the luxury travel market is the natural next step for Dnata".

The Middle East charter market has grown at 23% per annum over the past two years and is now estimated to be worth around US $500 million annually.

The International Air Transport Association predicts that the Middle East will be the fastest growing region for international traffic over the next few years, with increases expected to be around 7% annually - well ahead of the world average of 4.8%.

Luxury Air Travel by Dnata manager Leigh Cowderoy commented: "There is significant demand in the marketplace for private jet charters. It is a truly aspirational concept, yet attainable for a growing number of customers - customers who appreciate the privacy, convenience and luxury of travelling this way.

"When this desire is coupled with Dnata's reputation for reliability, quality and luxury, we are confident that demand for [such services] will continue to climb".

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