Mall of the Emirates named best brand

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The ‘Oscars of Branding' has awarded the esteemed Brand of the Year title to Dubai's Mall of the Emirates.

Superbrands held the glitzy event at Intercontinental Dubai Festival City to honour the UAE's 68 strongest brands.

The 2007-2008 Superbrands book was unveiled at the ceremony. featuring many of the country's best brands.

"The tribute event was a true celebration of many of the country's highest profile brands. We are happy to announce that Mall of the Emirates was voted ‘Brand of the Year' as it scored the highest points amongst all the brands, 68 brands scored more than 80% and were declared Superbrands by the brand council," said Mike English, director, Superbrands Middle East.

"To win this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status."

The Superbrands programme acknowledges and rewards the highest standards of branding. The Superbrands Council, which comprises some of the leading names in UAE business circles, score all the brands and the top scoring brands which meet the stringent critera set by the council are awarded with Superbrands status.

In recent years, the Superbrands organisation has achieved international acclaim for being an independent authority and arbiter of branding excellence.

"The brands featured in the book range from FMCG brands to corporate giants. We are happy to see so many of the UAE's strongest homegrown brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value," English added.

The 2007-2008 Superbrands book includes a two-page profile of each of the Superbrands. The profiles trace the foundation and development of the brand under the headings The Market, Achievements, History, The Product, Recent Developments, Promotion and Brand Values. There is a Things You Didn't Know section, which highlights interesting facts about the brand and its unique achievements.

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