ArabianBusiness.com - Middle East Business News
Wednesday, 08 October 2008 | 02:13 UAE time

YOUR DIRECTORY /

Print this page Print this page | Email this to a friend Email this to a friend | Discuss this article (0 Comments) |

du trialling inflight mobile with OnAir

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Thursday, 27 March 2008
OnAir has agreements with a number of carriers,including Royal Jordanian, to offer inflight mobile services

du has announced that is has begun testing inflight mobile services with provider OnAir. The UAE telecom operator has already completed trials with inflight service provider AeroMobile, which provides the equipment for Emirates inflight mobile service that was launched last week.

Testing with OnAir will ensure that du mobile services have compatibility with the two leading providers of inflgiht mobile services. Once testing is complete, du international roaming subscribers will be able to use voice, SMS and email services on aircraft equipped with OnAir infrastructure.

OnAir currently has agreements in place with Air France, BMI, TAP, Royal Jordanian, Kingfisher Airlines, Shenzhen Airlines Air Asia and Air Asia X.

Story continues below
advertisement

Benoit Debains, CEO of OnAir, said: "In the Middle East, we have announced a deal with Royal Jordanian Airlines and we expect to announce more customers in the coming weeks, and this roaming agreement with du means we now have roaming agreements with over 50% of the mobile phone operators in the region as well."

Calls will be charged at du's standard international roaming rate, although in-air support will necessarily fall to the airlines to provide.

Andrew Grenville, EVP of International & Wholesale for du said that services are initially being developed for the benefit of du customers rather than as an additional revenue stream.

"This agreement is no different to other roaming relationships we have, we are not looking to make a lot of money from it, more we are offering convenience to our customers," said Grenville.

"Because it is a new service, it is quite hard to predict take up. People have been able to make calls inflight for some time, but the take up of that has been steady rather than spectacular; but it will be very convenient to make a call, or more likely an SMS inflight," he added.

Around half of all respondents to an online survey on arabianbusiness.com last week said they were not in favour of mobile phone calls on flights, although only 20% of respondents to a similar survey by YouGov Siraj felt the same. Grenville said it will fall to the airlines to decide on how phones can be used onboard.

"The airline needs to put in appropriate controls, we don't want to disturb the majority if the minority want to make calls, but at the same time, especially business travellers may well want to make calls," he said.

Print Print | Email Email | Discuss this article |



USER COMMENTS (0 COMMENTS)

CLICK HERE TO POST A COMMENT

Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code * Code


Please click post only once - your comment will not be published immediately.

RELATED STORIES

Emirates Integrated Telecommunications Company
| 22 stories
  1. UAE call rates cut for Eid
  2. du-ing the business
  3. du ups UAE broadband speeds
OnAir
| 3 stories
  1. On call
  2. Mid-air mobile madness

 EMAIL ALERTS

  1. Emirates Integrated Telecommunications Company

  2. OnAir

  3. Technology



BUSINESS FEATURES

Taking stock of Yemen

As Yemen's IT market evolves, calls are growing for vendors to develop a reliable channel structure.

ArabianBusiness.com/Jobs - Middle East Jobs Search
  1. Graphic Designer
    Industry: IT & Telecoms
    Location: Dubai, UAE
  2. Group Roaming Director
    Industry: IT & Telecoms
    Location: Abu Dhabi, UAE
Browse all jobs »

BUSINESS INTERVIEWS

Cisco bids to build a flatter world with new Bahrain hub

Arabian Business talks to Paul Mountford, president of Cisco Emerging Markets.

The ringmaster

Will mobile TV in the Gulf threaten cultural and religious norms as it moves towards prime time?

MORE FROM ARABIANBUSINESS.COM