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Monday, 23 November 2009 17:46 UAE time

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Stars in his eyes

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Saturday, 12 April 2008

"They haven't really got it right in Europe, but the Americans know their service," he says. "Service will be the determining factor in the success or failure of businesses in this part of the world, and it's still something that we haven't really got a grip on.

You cannot put a price on service, but there are people in Dubai today that are prepared to pay - and all our developments are built around that."

That assertion will be put to the test soon enough - at the end of 2008, Zabeel will hand over the keys to its first high-profile development, the Tiara Residence on the Palm Jumeirah.

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Al Hashimi admits that substantial increases in construction costs have hit Zabeel's profit margins on the project, but insists that the firm's focus is on establishing itself as a quality player - not turning a quick profit.

"Consumer confidence is very important at the moment, but one doesn't need to boast or put out adverts to say ‘I'm trustworthy'," he says. "You build trust through the things that you do, and the developments that you do.

"I probably would have been able to get away with cutting corners and using cheaper products, if I wanted to maximise my profits, but I'm a long-term player," he continues.

I'm still going to make money out of the development, maybe just not as much as I thought I was going to make. Like in any business you're going to get fly-by-night kind of guys who come and go, but I'm not a speculator and I want people to know that when we promise something, we deliver."

THE BEAUTIFUL GAME: Al Hashimi and liverpool

Mohammed Ali Al Hashimi hit back pages all over the world last June, when Arabian Business revealed that Zabeel Investments was part of the Dubai-based consortium that narrowly missed out on buying English Premier League team Liverpool FC in February 2007.

The firm had been planning to acquire 20% of the club, with the remainder held by main bidder Dubai International Capital (DIC). With Liverpool's future again the subject of fevered speculation, and DIC again interested in a takeover, Al Hasimi insists that Zabeel is no longer in the hunt for the Merseyside club. However, the life-long Liverpool fan is keeping a close eye on proceedings.

"It's incredible how the football industry in the UK is going from strength to strength," he says. "With Liverpool, we just wish the best for the club, and hopefully whatever happens will be for the best." He insists that Liverpool's previous owners made a mistake in selling to US duo George Gillett and Tom Hicks who, he believes, have failed in the crucial business of keeping the fans onside.

"The people that go to the ground, turn on their TVs, and buy the shirts - they're the people that count," he argues. "If you can't keep them happy, then what's in it?

"If you look at Dubai's involvement in sport or business or anything else, we've always been very successful and we have a great track record," he continues. "We understand the history, we understand the game, and we understand the fans.

"It's a way of life for these people, and we understood that from day one, whereas I don't think the other guys did," Al Hashimi adds. "This isn't baseball or ice hockey or anything like that. This is different, and these people have been season ticket holders all their lives.

"These are some of the most passionate, die-hard fans in the world, and the reason this story has had so much attention is because of that.

Al Hashimi insists that he has no interest in making another bid for a stake in the club. He has not watched a match at the club's home ground Anfield since the DIC/Zabeel bid was rejected, although he did attend last May's Champions League Final alongside Sameer Al Ansari, founder and chairman of DIC. Although disappointed at the time, Al Hashimi remains philosophical about the experience.

"If it makes sense, you go for it," he says. "But at the same time, everything happens for a reason, and if it doesn't happen then you mustn't force it. It was a great opportunity at the time.

"You've got to walk a tightrope between the business side, and your interest as a fan," he continues. "If you don't manage that properly it's like any other business in the world - you lose control, and that's what has happened now.

It's a sad situation and as a fan, I do hope it resolves itself soon because football should be about what happens on the pitch, not off it.


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