Almasa highlighting capabilities of new Saudi subsidiary

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Frank Sheu, CEO of Almasa ITD

Almasa IT Distribution has announced that it has expanded its distribution network in Saudi Arabia.

The company will be taking part in Gitex Saudi Arabia to promote its enhanced capabilities in the region, and to showcase key vendor partners including Acer, AMD, HP, Avaya, Juniper, Seagate and ViewSonic.

The expansion has taken place to capitalize on the rapidly expanding Saudi IT markets. Radwan Basheer has been appointed as head of the new Saudi Arabia subsidiary, which is headquartered in Riyadh. Almasa ITD has around 40 staff in the country in a variety of roles.

Frank Sheu, CEO of Almasa ITD commented: "Saudi Arabia accounts for about 40% of IT expenditure in the whole Middle East region, thus it is imperative that we bolster our presence and network channels to maintain our status as the top choice of resellers in this highly critical market. Our Saudi office comprises a team of highly competent professionals, who have been carefully picked and trained to handle the unique demands of our customers in the Kingdom."

Radwan Basheer added: "Almasa ITD will continue to deliver superior services and competitive pricing to complement the top-of-the-line brands of our partner vendors. We have prepared thoroughly for this ambitious push into this highly lucrative market, which will provide us a great opportunity to expand both our business operations and our geographical coverage of the region."

Almasa ITD is exhibiting on stand no. 233.

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