Half of Saudi internet users embrace e-commerce

by This email address is being protected from spam bots, you need Javascript enabled to view it on Thursday, 17 April 2008

The Arab Advisors Group has released the results of a survey showing that e-commerce has achieved noteworthy popularity in the Kingdom of Saudi Arabia.

The survey showed that 48.36% of internet users in the Kingdom had purchased products online or using their mobile phones in the last twelve months. That represents more than 3.5 million e-commerce customers, or 14.26% of the Kingdom’s total population.

The Arab Advisors Group has estimated that these transactions totalled $3.28 billion, and says the survey yields a confidence level of 99% with a 2% margin of error.

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Mr. Jawad Abbassi, Founder and General Manager of Arab Advisors Group said: “Saudi Arabia’s large population, its booming economy and increased Internet adoption, provide an ideal context for a thriving e-commerce scene. Our major survey of Internet users in Saudi Arabia revealed a massive size for B2C e-commerce in the country which presents opportunities for global and regional e-commerce players to tap into this growing market.”

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