Aerovista gets up close and personal

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Aerovista is offering clients the chance to be James Bond for the day.

ATN talks to Aerovista Group director of marketing Ansar Babu about the firm's new luxury leisure travel service - Aerovista Premium Travel Boutique - to be launched at ATM '08.

What is the concept behind Aerovista Premium Travel Boutique?

We are trying to build something unique in terms of both product and service offering. There are many reputable travel companies here that provide packages ranging from value to luxury, but the focus is always on the city you would like to go to.

They will say, ‘we have a choice of three-, four- and five-star hotels, we've got your transfers and we've got a city tour'.

We want to redefine the way things are done. Holidays for us are all about experiences. Clients would like to have something to do with adventure, sport, or romance, and so on.

So we want to concentrate on providing experiences and the first thing we will say to our customer is ‘what kind of experience are you looking for?' We have a portfolio of experiences on offer.

What kind of experiences will you include in your portfolio?

We have several categories of experience, all catering to the luxury market.

Then for each of these categories we've worked out what would appeal and what would be interesting for somebody who's looking for an experience beyond the usual offering.

As an example of this, you could go to Zurich in Switzerland where you could have nice four and five-star hotels and resorts and you can have your coach tour, or we could take you to Zurich and you could spend time in one of the resorts and we take you to Verzasca Dam where in the movie Golden Eye James Bond does a bungee jump and you can experience that bungee jump too.

Now that's an experience. We're not taking you to Switzerland to just see some sights and we feel this experience will make a lot more impact. Nobody else in this country offers this service at the moment.

How will you differ from your competitors?

As far as the service element is concerned we offer something a little bit different.

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