Emirates to promote its world of choice

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Emirates Holidays will be showcasing its wide range of World of Choice 2008-2009 brochures at this year’s instalment of Arabian Travel Market.

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AL HERAIS: Brochures to be displayed.

ATN talks to Tony Williams, senior vice president, Emirates Hotels & Resorts and Dina Al Herais, vice president, commercial operations, Emirates Holidays about their ATM plans.

How successful has Arabian Travel Market been for you in the past?

Dina Al Herais: Emirates Holidays is a regular participant at Arabian Travel Market (ATM). We use the platform that it offers to promote our new product offering for the year.

Tony Williams: Emirates Hotels and Resorts is a regular participant at the Arabian Travel Market. The premier hospitality management division of Dubai-based Emirates Airline, Emirates Hotels and Resorts displays its projects and properties and always creates a great deal of interest at the show.

At last year's event it announced its largest international investment [to date], Cap Ternay Resort and Spa in the Seychelles.

What do you hope to achieve from ATM this year?

DAH: ATM is a must-attend international travel exhibition that allows us to meet, network, negotiate, and conduct business with the key players from the international travel industry.

TW: As Emirates Hotels and Resorts reinforces its presence on the international scene, ATM represents an excellent platform to increase the awareness of Emirates' hospitability division.

What announcements will you be making at this year's ATM?

DAH: We will use ATM to promote the Emirates Holidays World of Choice 2008-09 brochure to the international travel industry. The focus of this year's brochure is the destination as opposed to the hotels offered in the destination.

Every country is introduced though a double-page spread ensuring that detailed information on the destination is available to potential travellers.

Also, a greater emphasis is put on round trips within a specific country as opposed to individual city tours.

In terms of new product entries, Canada has been included in the brochure for the very first time following the launch of Emirates services to Toronto last year.

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