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Editor, Ahlan! Arabic Online
Industry: Media
Location: Dubai, UAE -
Marketing Executive
Industry: Marketing & PR
Location: Abu Dhabi, UAE
IHT inks Dubai print deal
by This email address is being protected from spam bots, you need Javascript enabled to view it on Thursday, 01 May 2008
DISTRIBUTION DEAL: The International Herald Tribune will be printed in Dubai under an agreement with local daily Khaleej Times. (IHT)
The International Herald Tribune announced plans on Wednesday to start printing in Dubai, making the newspaper available for early morning distribution throughout the UAE from Monday next week.
The newspaper has forged an agreement with local daily Khaleej Times to print and distribute the Europe, Middle East and Africa edition of the IHT in the region.
The agreement opens doors for joint marketing initiatives, co-branding of pages and future developments of the partnership into markets across the Arab world, Africa and the Indian sub-continent, Khaleej Times said in a statement.
Chairman Adel Abdul Aziz Al-Shirawi described the partnership as an “exciting development in the region’s media history,” saying readers would be given an “opportunity to get a better understanding of global events and trends through in-depth news analysis and comments from IHT journalists based around the world.”
The IHT is the latest in a string of English-language titles to muscle in on the growing media landscape in the UAE.
The moves comes days after the UK’s Financial Times announced it would launch a full Middle Eastern edition to be published in Abu Dhabi every Tuesday and Thursday, and weeks after the launch of new English-language daily The National.
British newspapers The Times and The Sunday Times in May 2007 began publishing their international editions in the region through a licensing agreement with Saudi-based SAB Media.
